Dificuldades na fidelização da doação de sangue

Abstract

Theoretical framework: loyalty of blood donation is a challenge for the country's blood centers. Objectives: To identify the factors determining the loyalty of blood donation in Camocim de São Félix. Methodology: Cross-sectional descriptive study with an estimated population of 121 people aged 16 to 65 years of age. Sample made from the response to the questionnaires. Results: Of 100% respondents 67% stated they had donated blood at some point for various reasons, most often donates blood espontaneamente.40% say spontaneously donate blood, 30% for replacement, 26% to be invited and only 4 % encouraged by disclosure. Conclusion: The results of this study indicate that although most Brazilian cities negatively mark the field of donation and loyalty of blood donation, the municipality now observed, showed a difference regarding the donation because most respondents said they realize the importance blood donation and endorsed who are willing to stay donating blood.

Keywords: blood donation; difficulties; loyalty;